Setting Prices for Your Apparel Brand
How to create pricing that actually sells your product AND gets you the profit margin you want.
Since 2015 I have been meeting with clients, both in person at Detroit Sewn, my factory in Michigan, and virtually all over the country. Time and time again I have found that whether they come to me with an idea in their head, or with patterns and prototypes already in hand, most of them don’t know how to price their products. This is a question I ask early on in our first meeting, as the answer is crucial to everything that comes next. When I ask: “What price will your target audience pay for this product?” most of them reply: “It depends how much it costs to make.” That answer will get you into trouble financially. In this course, I’ll not only explain why, I’ll also show you how to properly price your products so that you can have the sales model(s) you want and make your profit margin.
Sneak Peak - How Most of My Clients Think About Pricing Is Why I Created This Course
Module 1 - Introduction: Why this course is important for your financial future, why me, and what you will learn
Sneak Peak - Understanding Your Brand Unlocks Everything that comes Next, Including Pricing
Module 2 - Your Brand: What you need to be able to answer now to ensure your prices align with your brand, products and customers
Sneak Peak - Develop a Relationship With Your Factory Before You Start Peppering Your Contact with Questions
Working with a factory to fully understand the all-in cost to manufacture your product
Sneak Peak - How To Use Your Imagination To Get Inside Your Customer’s Head and Better Understand Their Buying Habits
Your Customer: How to bring this person to life so you can sell to them successfully
Sneak Peek - Understanding Your Competition Is Key To Confidently Price Your Products But Do You Know What You’re Searching For?
Competitive Analysis: Comparing apples to apples, reviewing features and benefits, and finding your fit in the market
Module Sneak Peek - If You Only Focus On the Cost of Manufacturing Your Product, Your Profit Margins Will Shrink
All course participants get ONE FREE YEAR of membership in our Brand Building group! (Valued at $239.88)
All members get access to exclusive brand building and manufacturing content videos not available anywhere else. Members also get to make requests for upcoming video topics.
Your membership entitles you to special discount codes for courses and coaching so you can keep learning and growing your apparel brand without wasting your money.
Connect with other apparel brand owners who are on similar journeys. Ask questions, share resources and tips, and build a community of like-minded people who want to champion each other's success.
Pay in full and save $ or use our convenient three-month payment plan.
Regular price
$378